Malaysia Airlines

Explorative Project // Brand Identity Development

Splendour by Malaysia Airlines is a conceptual sub-brand designed to elevate the airline’s reputation and redefine luxury travel. Inspired by feedback highlighting Malaysia Airlines’ exceptional in-flight service and full-service offerings, the identity was crafted to embody unparalleled comfort and bespoke hospitality akin to luxury resorts. Targeted at discerning professionals who value both efficiency and indulgence, Splendour reimagines the travel experience for those balancing business and leisure. This project will not only revitalise the brand’s image but also position it to regain customer confidence by offering an elevated and personalised journey.