We Will Rise Again

During the COVID-19 pandemic, communities and local businesses needed a trusted platform to discover initiatives, support one another and share positive stories during a period of widespread uncertainty.

4 films were shot and produced as the core around the idea of “rising again” as a nation. The platform was designed to draw users into the stories, encouraging viewers to contribute to their own communities in a similar way. A strong focus on content organisation, storytelling and accessibility helped them to gain traction and momentum for the campaign message.

The platform brought together a large community of locals in a single conversation: how do we come back stronger after this? Demonstrating how thoughtful digital experiences can strengthen community participation, the films amplified positive stories and fostered a strong resilient spirit.