Aptronics

Creative Direction & Design // Brand Strategy // Logo Design // Visual Identity // Brand Playbook // Website Strategy // Wireframing // Information Architecture // Figma Prototype Design // Asset Bank

Challenge

Aptronics, an AR/VR technology company, needed a refreshed brand identity and a more engaging web presence that effectively communicated their expertise. Their existing branding lacked cohesion, and their website was not optimised for usability, making it difficult for potential clients to navigate their offerings and engage with their content. Additionally, they needed a scalable brand system that would ensure consistency across various touchpoints.

Solution

I revitalised Aptronics’ brand identity and digital presence by developing a cohesive and modern visual system that better reflected their position as an industry leader in immersive tech solutions.

Through a series of collaborative workshops, I worked closely with their team to define strategic branding objectives and user-centric design principles. I then translated these insights into a refreshed website featuring dynamic layouts and a tailored colour palette designed to enhance both usability and brand alignment.

To further strengthen their branding, I provided a comprehensive set of scalable brand guidelines, ensuring consistency across all marketing materials, digital assets, and future brand applications. The result was a polished and engaging digital identity that positioned Aptronics as a trusted and innovative leader in AR/VR technology.