Aptronics

Creative Direction & Design // Brand Strategy // Logo Design // Visual Identity // Brand Playbook // Website Strategy // Wireframing // Information Architecture // Figma Prototype Design // Asset Bank

I revitalised Aptronics’ brand identity and web presence, creating a cohesive and modern visual system that reflects their expertise in AR/VR technology. By conducting collaborative workshops, I defined strategic branding objectives and user-centric design principles, resulting in a streamlined and engaging website.

The refreshed design features dynamic layouts and a tailored colour palette, enhancing both usability and brand alignment. Additionally, I provided scalable brand guidelines to ensure consistency across all touchpoints. The outcome is a polished and approachable digital identity that positions Aptronics as a trusted leader in immersive tech solutions.