Homage

Creative Direction & Design // Brand Strategy // Brand Identity Development // Brand Collateral Design // UI Asset Design // User Experience // Digital Ads // A/B Testing // Email Marketing // Social Media Content // Design Ops // Campaign Design // Brand Photoshoots

I developed a dynamic brand playbook for Homage, establishing clear guidelines to ensure consistent identity usage across platforms. By collaborating with Product and Engineering teams, I streamlined workflows, reducing go-to-market timelines for digital updates by 30%.

Strategic A/B testing with the performance marketing team amplified reach by 60% and cut CPL by 28% within the first year, while designing high-performing CRM campaigns led to industry-leading open rates of 42% and CTRs of 2.5%. The result is a cohesive, data-driven strategy driving impactful engagement and growth.