Homage

Creative Direction & Design // Brand Strategy // Brand Identity Development // Brand Collateral Design // UI Asset Design // User Experience // Digital Ads // A/B Testing // Email Marketing // Social Media Content // Design Ops // Campaign Design // Brand Photoshoots

Challenge

Homage required a structured and scalable brand playbook to ensure consistent identity usage across their various platforms. Additionally, they needed to improve the efficiency of their digital update workflows, enhance the effectiveness of their marketing efforts, and drive stronger engagement across customer touchpoints.

Solution

I developed a dynamic brand playbook that provided clear guidelines on visual identity, messaging, and brand application, ensuring uniformity across all communications. In collaboration with the Product and Engineering teams, I streamlined workflows to reduce go-to-market timelines for digital updates by 30%, making the process more efficient.

For marketing performance, I worked closely with the performance marketing team to implement strategic A/B testing, optimising campaign assets to increase reach by 60% and reduce cost-per-lead (CPL) by 28% in the first year. Additionally, I designed high-performing CRM campaigns that achieved industry-leading open rates of 42% and click-through rates of 2.5%.

The integration of a data-driven branding approach, optimised workflows, and performance-driven marketing strategies resulted in significant engagement growth and stronger brand positioning for Homage.