Homage

As Homage expanded across multiple markets, maintaining a consistent brand while scaling marketing output became increasingly complex, creating operational inefficiencies and risking fragmented customer experiences.

Built a scalable digital marketing and design ecosystem that unified brand, CRM, web, and campaign execution across Singapore, Malaysia, Japan, and ANZ. Developed a comprehensive brand system and reusable design assets while partnering closely with Product, Engineering, Organic Marketing, and Performance Marketing to deliver websites, landing pages, CRM campaigns, and user acquisition initiatives. Continuous A/B testing, campaign reporting, and data-driven iteration refined messaging, visuals, and user journeys, ensuring every touchpoint balanced brand consistency with measurable marketing performance.

Delivered measurable improvements across both marketing performance and operational efficiency. CRM campaigns consistently achieved 32% average open rates and 5% click-through rates, while iterative optimisation increased email engagement by 2–5% month-on-month. Landing page optimisation contributed to a 60% increase in qualified audience growth and a 28% reduction in cost per lead within six months. Downloadable lead magnets generated approximately 13% of app-download traffic at peak, and the new brand system reduced asset production time by 25%, enabling faster campaign execution and a scalable framework that supported consistent growth across APAC.