Bloomberg

Event Strategy & Design // Campaign Activation // Web Design // Visual Identity // Live-Stream Production // Collateral Design // Photography

I worked with Bloomberg on three diverse projects that showcased their commitment to innovation, employee engagement, and thought leadership.

Challenge

Bloomberg required tailored creative solutions across multiple projects, each with unique goals. Maintaining Bloomberg’s brand integrity while ensuring creative differentiation across these initiatives was a key challenge.

Solution

The Pantheon Web Platform – I developed campaign designs that reflected Bloomberg’s core themes of agility, data-driven insight, and purposeful innovation, ensuring visual cohesion across branding materials. Additionally, I designed the UI for the website, creating a dynamic and intuitive space for CIOs to network and exchange knowledge.

Our Day 2019 – To drive engagement, I designed vibrant event materials that increased excitement and anticipation. I also contributed to setting up marketing installations, optimising the event’s layout and interaction points to boost sign-ups and participation. Additionally, I captured event photography, documenting the energy and vibrancy of the event for post-event communications.

The Deep Deep Show – To enhance the production quality of this Deepavali-themed talk show, I supported the operations team in setting up audio-visual and live-streaming equipment. Additionally, I created custom animations and jingles, adding a professional touch that elevated the show’s overall branding and audience experience. Through these initiatives, I successfully balanced creative storytelling with strategic execution, enhancing Bloomberg’s brand presence across multiple touchpoints.