Aquariux

Exploratory Project // Creative Direction & Design // Mobile App Design // Wireframing // Information Architecture // Figma Prototype Design

Challenge

Aquariux’s trading platform needed a more user-friendly and customisable home screen to address common issues faced by traders. Existing trading platforms often suffered from cluttered dashboards, complex navigation, and a lack of clear information hierarchy, making it difficult for both novice and experienced traders to access critical data efficiently. The challenge was to create an intuitive, data-driven interface that catered to traders of all levels, helping them make smarter decisions while increasing engagement and transactions.

Solution

The redesign of the AQX Trader App Home Screen focused on delivering a clean, customisable, and dynamic user experience. The new interface prioritised key trading insights with personalised dashboard highlights, ensuring users could immediately view market trends, portfolio performance, and curated top picks.

To enhance usability, I introduced an "Add a Widget" feature, allowing traders to customise and reorder content based on their priorities. A bottom navigation bar was implemented for improved accessibility, while actionable market updates and a categorised news feed helped traders stay informed with real-time insights.

This redesign empowered users with smarter trading decisions, simplified navigation, and enhanced customisation, ultimately driving higher engagement and increasing deposits and trades on the platform.