ASUS Creative Workshop Series

Creative Campaign Development // Art Direction

Challenge

ASUS wanted to engage first-time customers while positioning itself as a trusted brand for creative professionals. They needed a long-term campaign concept that resonated with creators and demonstrated the practical benefits of ASUS products.

Solution

I developed the "Creator Workshop Series," a campaign designed to inspire creativity, skill development, and community building. The series positioned ASUS as a knowledge hub while seamlessly integrating its laptops and devices into real-world creative workflows.

To bring this vision to life, I designed a bold, non-conformist campaign identity, featuring vibrant splashes of paint and dynamic visuals that embodied individuality and artistic expression. The workshops were built around three curated narratives, each showcasing ASUS products in practical, innovative use cases.

By aligning ASUS with the creator community’s values, the campaign successfully strengthened the brand’s credibility, engagement, and positioning as an essential tool for creative professionals.