Creative Workshop

To attract and engage first-time customers, I developed a long-term campaign concept and art direction for ASUS that positioned the brand as a knowledge hub for the creative community. The Creator Workshop Series was designed to inspire creativity, skill development and exploration, showcasing ASUS products as essential tools for creators. Using vibrant splashes of paint and dynamic visuals, the campaign embodied the spirit of creation and individuality. The series featured three curated workshop narratives, each highlighting ASUS laptops and computers in practical use cases, with a bold, non-conformist design language.