BAC Event Website

The Bioethics Advisory Committee needed to communicate a nationally significant conference in a way that made programme information easy to navigate, encouraged registrations and reinforced the credibility of the event.

Working within a compressed delivery timeline, the experience was structured around attendees' information needs, prioritising clarity, accessibility and effortless navigation across devices. Programme details, speaker profiles and registration pathways were organised to reduce uncertainty and help visitors quickly find what they needed.

The website supported a successful event launch, facilitating 100+ in-person event and 400+ virtual event registrations while reducing attendee enquiries through clearer information and a more intuitive event experience.