Our Day

Bloomberg's annual Our Day celebration needed an experience that would build anticipation, encourage employee participation and create lasting value beyond the event itself through internal storytelling.

The event experience was planned as a connected journey, from pre-event communications through to on-site engagement and post-event content. Branding, environmental graphics and photography worked together to strengthen participation while creating a reusable library of assets for future internal communications.

The event contributed to an estimated 33% longer employee participation for virtual events, while producing a versatile content library that extended engagement beyond the celebration and strengthened Bloomberg's internal culture.