The Pantheon

Bloomberg needed a compelling way to present complex financial insights without overwhelming CIO network members, balancing content management with an engaging digital experience that reflected its premium global brand.

The experience was shaped around how users participated in their webinars and conferences remotely, transforming the experience into a seamless flow between sessions through thoughtful gated access, responsive layouts and progressive notifications that maintained clarity without sacrificing depth.

The microsite encouraged more engagement in livestream chats while making it easier to keep up with future webinars, delivering an estimated 38% increase in average session duration over the first 2 months as the website continued to be refined.