Breadcrumbs

Night Safari visitors often experienced the park as a linear attraction rather than an immersive journey, limiting opportunities for exploration, learning and deeper engagement with the wildlife beyond the main exhibits.

The experience was designed around exploration as a game, encouraging visitors to uncover points of interest through location-based interactions, storytelling and rewards. Working across product design, stakeholder collaboration and implementation, every touchpoint was shaped to make discovery feel intuitive while reinforcing educational outcomes.

The app attracted over 15,000 downloads in its first month, increasing visitor engagement across the park and establishing a new digital touchpoint that encouraged exploration through play.