Breadcrumbs

At Anthology, I directed the design and launch of Breadcrumbs, a location-based game created with Mandai Wildlife Reserve for the Wild About Twilight campaign at Night Safari. The app combined exploration, learning and rewards to deepen visitor interaction, encouraging guests to discover attractions through digital play. With a distinct narrative and identity, the trail was a success, with the app garnering over 1,000 downloads in its first month.