Expressions

Exploratory Project // Creative Direction & Design // Website Strategy // Wireframing // Information Architecture // Figma Prototype Design

Challenge

Expressions, a slimming and beauty service provider, needed a website transformation to increase customer bookings and resonate with their target audience. Their existing website lacked engaging visuals, a structured layout, and a clear customer journey.

Solution

I proposed a revamped website design that incorporated relatable lifestyle visuals, reflecting the aspirational goals of Expressions’ target audience. The design followed a consistent "journey" theme, aligning with the brand’s focus on supporting customers through their weight loss and beauty transformations.

By structuring the website into clear, strategic sections, I ensured a stronger focus on key business aspects, including trust-building elements and real client success stories. The updated platform positioned Expressions as a more reliable and results-driven service provider, ultimately encouraging higher engagement and improving customer conversion rates.