Webpage Redesign

Flipster needed to increase participation in its VIP programme while maintaining momentum through seasonal campaigns, but the existing experience made member benefits difficult to understand and lacked opportunities to capture attention.

The member journey was simplified by prioritising benefit visibility, progression and ease of scanning, helping users quickly understand the value of joining the programme. Complementing this, a seasonal campaign introduced fresh visual storytelling that generated excitement while remaining consistent with Flipster's established brand.

The refreshed experience delivered an estimated 31% increase in VIP page engagement on their app and 22% higher engagement on Twitter than previous recent campaigns, reinforcing programme value while encouraging greater member participation.