NJDJ Brand Identity

Although Dojo and Ninja Joe both specialised in Japanese-inspired pork burgers, each brand needed a distinct identity that reflected its own personality while maintaining consistency across customer touchpoints as the businesses continued to grow.

The project established tailored brand systems for both businesses, balancing individual brand expression with practical design consistency. For Dojo, the work focused on refreshing the visual identity and developing brand guidelines. For Ninja Joe, the system extended across in-store graphics, social media marketing and reusable collateral templates, creating a cohesive experience across physical and digital environments.

Both brands gained clearer visual identities supported by scalable design systems that improved consistency across marketing and operational touchpoints, making it easier to communicate their unique personalities while supporting future growth.