NJDJ Brand Identity

For Dojo, a Singapore restaurant serving Japanese-inspired pork burgers, I crafted a refreshed brand identity and a set of design guidelines to keep every touchpoint consistent. For its sister brand Ninja Joe, a popular Malaysian fast-food name in the same space, I produced in-store visuals, social-media marketing graphics and standardised collateral templates. Aligning each brand's visuals to its own personality sharpened their appeal and kept messaging cohesive across platforms, lifting both brands' overall presence.