Malt Culture

Creative Direction & Design // Brand Identity Development // UI/UX Design

I developed a vibrant visual identity and intuitive website for Malt Culture, a digital platform celebrating craft beer culture. The brand design balanced boldness and approachability, using a modern logotype, grainy illustrations, and energetic colours to reflect the spirited nature of craft beer. The website featured curated content pages for storytelling, events, and an integrated shop offering craft beers, brew kits, and merchandise. By aligning the brand’s visuals and digital experience with its mission, I created a cohesive platform that educates and engages users while serving as a hub for craft beer enthusiasts.