Malt Culture

Creative Direction & Design // Brand Identity Development // UI/UX Design

Challenge

Malt Culture, a digital platform celebrating craft beer culture, needed a strong visual identity and an engaging website that reflected the spirit of the craft beer community while serving as a hub for storytelling and e-commerce.

Solution

I designed a bold and approachable brand identity, incorporating:

• A modern logotype and grainy illustrations – Capturing the raw, authentic feel of craft beer culture.

• Energetic colour schemes – Infusing the platform with a dynamic and inviting personality.

• Intuitive website design – Featuring curated content pages for beer stories, events, and an e-commerce shop offering craft beers, brew kits, and merchandise.

By aligning Malt Culture’s digital experience with its brand mission, I created a cohesive, engaging platform that both educated and excited users, fostering a stronger connection with craft beer enthusiasts.