We Will Rise Again

Creative Direction // Video Production // Web UI/UX Design

In collaboration with the Singapore Tourism Board, I helped produce We Will Rise Again, a video series celebrating Singaporeans' resilience during the circuit breaker period. The series showcased inspiring stories of individuals, from flight stewardesses embodying national pride to chefs uniting to support essential workers, divided into four thematic episodes. My contributions included character selection, narrative development, and overseeing video shoots to ensure alignment with the campaign's message.

Additionally, I designed the campaign website, using red and white to reflect national pride and a high-contrast black-and-white aesthetic to highlight the challenges faced. The site served as a cohesive hub for the series, guiding users through episodes while building anticipation for upcoming releases.