Sunway University
Creative Concept Development // Marketing & Event Design // Illustration
I worked with Sunway University Student Council to conceptualise and design key visuals, marketing ads, merchandise and marketing collaterals for their events.
SUSC Freshies Night
Organisation: Sunway University Student Council
Year: 2015
Software: Adobe Illustrator, Adobe Photoshop
Freshies Night is an event by the Sunway University Student Council to welcome new students to campus and throw a huge party for them to mingle and get to know the seniors. My approach was to use paint splashes into the art direction and logo design to show excitement and the energy of the event. The warm and bright red colours evoke passion and spirit.
SUSC MOSAIC Culture Fest
Organisation: Sunway University Student Council
Year: 2015
Software: Adobe Illustrator, Adobe Photoshop
Mosaic is an intercultural festival that celebrates the diversity of cultures in Sunway Campus. I went with a literal interpretation of the event name and utilised an interlocking tile design for the logo and collaterals. The 4 colours and tile sizes are used to represent cultural diversity.
TEDx Poster Design
Organisation: TEDxSunway
Year: 2015
Software: Adobe Illustrator, Adobe Photoshop
This project involved developing a set of posters for events promoted and hosted by TEDxSunway. As part of the TEDxSunway society, I was tasked with marketing these events to the student populous and drive ticket sales. These poster designs were derived from TED Talks’ design motif, taking into account the these and topics of the talks themselves.
APEX Challenge // Logo Design
Organisation: Sunway PTPI
Year: 2015
Software: Adobe Illustrator, Adobe Photoshop
Apex Survival Challenge is an obstacle course event organised by Sunway PTPI. All proceeds from this event is directed to providing an education for refugees in Malaysia. Grunge was used as an overall design theme due to the rugged nature of the outdoor obstacle course. Included in the logotype is a silhouette of a climber on the summit of the letter A to further build on the “Apex” message.
Lumière Fashion Night Key Visual
Client: Sunway University Student Council
Year: 2016
Software: Adobe Illustrator, Adobe Photoshop
Lumière Fashion Night was a first-of-its-kind ever student fashion show hosted by Sunway University. To capture the glamour concept of the event, colours were chosen with the purpose of creating a strong contrast, with the gold texture & colour on black was used to emphasise the affluence and extravagance of the event. A script typeface was chosen to give the visual a sense of craft and style, set against the backdrop of a city skyline as a touch of modernism.
Freshies Night Logo Design
Organisation: Sunway University Student Council
Year: 2016
Software: Adobe Illustrator, Adobe Photoshop
Freshies Night is an annual SUSC event intended to encourage the student cohorts, especially the freshmen, to get together and enjoy a night of entertainment. This would be my second time designing for Freshies Night, taking a different more music festival approach to the look and feel. The theme for the year 2017 was “spectrum”, reflected in the logotype mimicing light passing through a prism on the right of the lockup.
