The Calydo

Creative Direction & Design // Website Strategy // Wireframing // Information Architecture // Figma Prototype Design // Webflow Development // CMS Setup // Asset Design // Google Analytics // Microsoft Clarity // Hubspot Integration // SEO Optimisation

Challenge

The Calydo, a web and digital design studio, needed a website that effectively showcased its portfolio and services while providing a seamless user experience. The existing structure lacked clarity in guiding prospective clients to key information and did not showcase their expertise well, potentially impacting lead conversion.

Solution

I designed and developed a fully customisable Webflow CMS website tailored to The Calydo’s needs. Before the design stage, I mapped out the user experience to ensure easy navigation to portfolio case studies and service offerings. The website assets were carefully sourced and designed for each page, with a clean and minimal layout to highlight portfolio pieces. To streamline the decision-making process and maximise conversions, I implemented a single call-to-action via a contact form. The development was completed within three weeks.