The Calydo

Creative Direction & Design // Website Strategy // Wireframing // Information Architecture // Figma Prototype Design // Webflow Development // CMS Setup // Asset Design // Google Analytics // Microsoft Clarity // Hubspot Integration // SEO Optimisation

I designed and developed a fully customisable Webflow CMS website for The Calydo, a web and digital design studio. Before the design stage, I fleshed out the intended user experience to ensure prospective clients were able to find what they are looking for: portfolio case studies and services offered by the studio.

The website assets were sourced and designed specifically for each page, with layouts being simple and clean to allow the portfolio pieces shine. I opted for a single call-to-action of a contact form to shorten the decision making for users and convert them to leads quickly. Overall, the entire process took only 3 weeks to complete.