Marlow Bray

Creative Direction & Design // Website Strategy // Wireframing // Information Architecture // Figma Prototype Design // Webflow Development // CMS Setup // Asset Design // Google Analytics // Microsoft Clarity // Hubspot Integration // Wordpress Migration // SEO Optimisation // Pitch Deck

Challenge

Marlow Bray needed a scalable and easily manageable website that aligned with their brand identity while improving user experience and discoverability. Their existing platform lacked a clear structure and navigation, which could hinder engagement and conversion rates. Additionally, their client pitch deck required refinement to better communicate their value proposition during discovery calls.

Solution

I designed a fully customisable Webflow CMS website, ensuring seamless content management and scalability. Through a collaborative workshop, I defined strategic goals and user experience priorities, creating a well-structured platform with optimised navigation. The design prototype for the website was created in Figma before development, and original assets as well as a distinctive visual identity were developed to enhance brand alignment, while SEO-focused improvements boosted discoverability. I also redesigned their client pitch deck, streamlining content for more effective engagement. The result is a dynamic and consistent digital experience that supports Marlow Bray's goal of increasing conversion rates.