University Projects 2013-2016
Assignments, Student Council and Freelance Work
Creative Concept Development | Graphic Design | Illustration
Typography Self-Portrait
Subject: Designing With Type
Year: 2013
Software: Adobe Illustrator
This project involved creating posters to promote my personal brand. My poster designs had to reflect my personality and styles, which are minimalistic and bold. These “rules” also reflect my work ethics. I chose the colours of the title frames based on their content.
I Love Typography Postcards
Subject: Designing With Type
Year: 2013
Software: Adobe Illustrator, Adobe Photoshop
These are postcards made to fit the theme “I love typography”. I was required to create the type faces using objects or special methods. The top design was made using coffee, crayons and straws, and the bottom one was made using a 5x5 rubix cube that I rearranged for each individual letter.
DCLA Logo Redesign
Subject: Graphic Communication
Year: 2014
Software: Adobe Illustrator, Adobe Photoshop
When creating a new logo for the Department of Communication & Liberal Arts, the new identity needed to capture the essence what the department is all about. I used different shades of green to represent sound waves to indicate the instance of communication. I used the colour green to symbolise growth, which is what it aims to help its students to do.
Bellroy Slim Wallets // Print Advertisements
Subject: Art Direction & Campaign Strategy
Year: 2014
Software: Adobe Illustrator, Adobe Photoshop
Bellroy wallets are made to be as slim as possible. Before designing the advertisement, I realised the main reason for buying a Bellroy is because conventional wallets are thick and uncomfortable to place in the back pocket, and there are those who take out their wallets when they sit down for this very reason. I used a visual of a person sitting on a bench with the Bellroy wallet in his back pocket along with the copy to show comfort and ease.
Interactive Flash Movie
Subject: Advanced Graphic Communication
Year: 2015
Software: Adobe Illustrator, Adobe Flash (ActionScript3)
Creating a flash movie based on the theme “think green”. The concept for my movie was about a dormant artificial intelligence (A.I.) programme being reactivated years after human extinction to gather data on how the planet decayed due to pollution and human activity.
The experience takes the user through the possible outcomes of our impact on the planet. By the end, the A.I. makes an attempt to send the data it collected after reactivation back to the past in hopes to compel humanity to change it’s ways.
Amnesty International // Sex Education Awareness Campaign
Subject: Creative Advertising
Year: 2015
Software: Adobe Illustrator, Adobe Photoshop
Amnesty International is a human rights NGO that advocates the need for comprehensive sex education for all. The concept for these print advertisements is that if we do not thoroughly educate the youth in our nation about sexual health, they may not be able to make good choices about it.
SUSC Freshies Night
Organisation: Sunway University Student Council
Year: 2015
Software: Adobe Illustrator, Adobe Photoshop
Freshies Night is an event by the Sunway University Student Council to welcome new students to campus and throw a huge party for them to mingle and get to know the seniors. My approach was to use paint splashes into the art direction and logo design to show excitement and the energy of the event. The warm and bright red colours evoke passion and spirit.
SUSC MOSAIC Culture Fest
Organisation: Sunway University Student Council
Year: 2015
Software: Adobe Illustrator, Adobe Photoshop
Mosaic is an intercultural festival that celebrates the diversity of cultures in Sunway Campus. I went with a literal interpretation of the event name and utilised an interlocking tile design for the logo and collaterals. The 4 colours and tile sizes are used to represent cultural diversity.
TEDx Poster Design
Organisation: TEDxSunway
Year: 2015
Software: Adobe Illustrator, Adobe Photoshop
This project involved developing a set of posters for events promoted and hosted by TEDxSunway. As part of the TEDxSunway society, I was tasked with marketing these events to the student populous and drive ticket sales. These poster designs were derived from TED Talks’ design motif, taking into account the these and topics of the talks themselves.
APEX Challenge // Logo Design
Organisation: Sunway PTPI
Year: 2015
Software: Adobe Illustrator, Adobe Photoshop
Apex Survival Challenge is an obstacle course event organised by Sunway PTPI. All proceeds from this event is directed to providing an education for refugees in Malaysia. Grunge was used as an overall design theme due to the rugged nature of the outdoor obstacle course. Included in the logotype is a silhouette of a climber on the summit of the letter A to further build on the “Apex” message.
Ninja Joe Print & Social Media
Organisation: Ninja Joe (Freelance Work)
Year: 2016
Software: Adobe Illustrator, Adobe Photoshop, InDesign
Ninja Joe was a homegrown fast food brand that serves pork burgers in Malaysia. During my engagement with the brand, I designed in-store visuals (ranging from menus to posters) and graphics for Facebook marketing. The ongoing project also included the development of standardised templates to be applied their collateral designs to create a coherent and consistent outlook.
“Draw the art you want to see, start the business you want to run, play the music you want to hear, write the books you want to read, build the products you want to use – do the work you want to see done.”
— Austin Kleon, Steal Like An Artist